IPL Media Rights Will Increase In Value Again In The Following Cycle: Lalit Modi
IPL viewership is arguably the highest in the world in terms of audience size: To Lalit Modi
So, Days after the BCCI received a staggering sum of over Rs 48,000 crore for the media rights to the 2023–27 season of the Indian Premier League (IPL). Former IPL chairman Lalit Modi said in an exclusive interview that the IPL would overtake all other sports leagues in the world. IPL media rights will again double in value in the following cycle. Sooner rather than later, the IPL will surpass the NFL and occupy the top spot among sports leagues worldwide, said Lalit Modi.
So, the IPL’s first chairman and the commissioner were Lalit Modi. From 2008 to 2010, he played a crucial role in directing the league. From 2005 to 2010, he served as the BCCI’s vice president.
In the wake of accusations of tax fraud, money laundering, and proxy ownership. Lalit Modi left India in 2010 and has since made London his home. So, According to the Enforcement Directorate, he allegedly influenced the 2009 IPL broadcast rights allocation procedure in exchange for a payment of over 125 crores.
Disney Star retained the TV telecast rights at the IPL media rights e-auction with a bid of Rs 23,575 crore. “I’m delighted to report that STAR INDIA’s bid of Rs 23,575 crores won the India TV rights. “Despite two epidemic years, the bid is a clear testament to the BCCI’s organizational abilities,” BCCI secretary Jay Shah remarked in a tweet.
“With its winning bid of Rs 23,758 crore, Viacom18 secures the digital rights. The digital industry has experienced a transformation in India and has limitless possibilities. Cricket viewing has evolved as a result of the digital age. It has played a significant role in both the game’s development and the Digital India ambition “Shah reaffirmed in a subsequent tweet.
With a winning bid of Rs 3,258 crore, Reliance’s Viacom18 secured the rights to package C. Due to this, Viacom, who had acquired Package B’s rights for a payout of Rs 20,500 crore (Rs 50 crore each match for 410 matches), had to shell out an additional Rs 23,758 crore for the whole set of digital rights.
For a bid of Rs 1058 crore, Package D, which comprised rights for the rest of the world, was chosen.
The BCCI ended up laughing all the way to the bank after collecting a total of Rs 48,390 crore for the packages A, B, C, and D.
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